the logo is one of the most important pieces to a company's marketing. it's the foundation which shapes the company's overall image. if you're considering changing your marketing and branding materials or starting a new business, the logo should be the first thing you consider.
the logo is where we begin, and we then build everything off the look and feel of the logo. while it's difficult to categorize a logo into "good" or "bad" terms, because it's all subjective, there are some guidelines and several things we consider when designing a logo. there are also many things to think about when going forward with a new logo or deciding to update an old one: